But if you’re looking for something a little more human and personal, you might want to consider a serif or script font. Sans serifs are ideal for minimalist logos. Industries like tech, sports, consulting, fashion, automobiles, and manufacturing are usually great for sans serifs. Sans serif fonts are super versatile and they work for a range of brand identity styles. Don’t use bold or heavy sans serifs for longer body text.Use them whenever you want to share information easily, in a clear and direct way Sans serifs are known for their clarity and legibility.Ultimately, if you’re unsure which to use, stick to the following guidelines when using a sans serif font: However, we are seeing a resurgence in serif font logos (see Mailchimp and Match) to counter sans serifs’ domination of font trends in recent years. For display text like billboards or logos, design has until recently favored sans serif fonts. For long-form text, some researchers believe serif fonts improve legibility, but others have found no major difference. The simple answer is, it depends on the context. Is it easier to read serif or sans serif? Sans serifs are the opposite and tend to look a little more futuristic and modern. Sans Serif vs Serif: Serif fonts are essentially fonts with little curves or dashes on the tails and stems of each letter.
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